Category: ecommerce

What do I need to sell online?

If you are thinking of starting to sell online, you may feel a little disoriented and not knowing what you need to do to get started with the project. It is true that it can be a bit complicated to go from a physical store to a virtual one, but we will help you to lay the foundations, starting from two main branches:

tienda en linea.

01. The logistics part

First of all, we are going to think about the organization and the operational part of your business. For this, the following must be taken into account:

  • The products. It seems almost a very obvious part, but you must be very clear about what products you will sell and under what category they will be organized. For example, if your store is an electronics store, it could be organized like this: Cell phones, Computers, televisions, etc., and within those main branches the products and specific brands would be broken down. This will help you a lot when you start entering all your information, as it will take less time and you will do it in a very organized way.
  • Prices. Another thing that seems very basic but is often forgotten is the final price of the products. You should think about this before entering your figures: Do these amounts already include VAT? Are the shipping costs covered?
  • Shipping. Related to the previous point, you should think about how and with what packages you will make your shipments. Additionally, see the prices that each one manages and analyze the most profitable for you, according to the volume of your deliveries.
  • Payment methods. Something almost as important are the payment methods you will have. Will you accept bank transfers? Payments by Paypal? OXXO? Convenience stores?
como tener una tienda en linea

02. The technological part

Within the technological aspects, we recommend that you review the following:

  • Hosting and web domain. Is the domain you want for your store available for purchase? Remember that if you can't get the .com you could venture into a .com.mx or simply .mx extension, depending on your preferences.

Maybe you might be interested: .com or .mx domain, which one suits me?

  • Design. Once you have the domain and hosting secured, the second part is to think about the web design. How do you want your store to look? Something minimalist or very colorful? You can search for references on Google or with your competitors.
  • Web development. If you don't have programming skills, you could start looking for companies that offer web building services. Usually they themselves will offer you complete hosting + domain + design + development services, so it would be worth a quote so that they can carry out your project without major complications.
  • Renovations One last thing to take into account, but no less important, is the annual domain and web hosting renewals, because if you don't do them, your site will be suspended.

If you don't have hosting or domain yet, try paginaMx! A Mexican provider that offers hosting options, domains, professional emails and much more.

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I already have an ecommerce, and now what do I do?

If you already have a finished web page, with its respective domain purchased, and with guaranteed hosting, you are surely wondering what is the next step in your business.

And it is that although the first steps to start are very clear, things become a bit ambiguous after they were completed, however, here we tell you what you need to start managing your store easily:

1. Be proactive

Don't wait for customers to come to you, find them! A very simple way to do it, is by installing a chat on your website. In this way, you can schedule specific greetings or messages that encourage your visitors to start a conversation with you and start a purchase.

2. Be flexible

If you have a page where you charge for your products or services, offer your customers different payment methods and models, as well as guarantee or return periods. This will help you generate more sales since you will provide security and confidence in your customers by showing them that the most important thing is their needs.

3. Check your inventory

If product sales are your thing, be sure to always check that your inventory is up to date or in stock. There is nothing worse than seeing how many sales are lost by not updating your page frequently.

Marketing digital para tu ecommerce

4. Social networks

One of the best ways to discover yourself is through social networks. Create a Facebook page, an Instagram business account, a Twitter account, or a Youtube account, according to your needs. These are all fast and free processes and will help you to have a lot of diffusion and generate more traffic to your page.

5. Try Digital Marketing

Currently there are many online marketing tools that could be useful for your business. Among them Hubspot, Mailchimp or Google Ads. In the same way, you can do digital marketing from the social networks that you already created, Instagraam and Facebook are always a very good option. The great advantage is that you will need a big budget.

6. Write a blog

Write a blog to keep your audience interested and updated on the activities or news of your business. This will also help you to get a new audience without paying for it.

7. Search online directories

Online directories are directories that list different providers of products and services. In other words, they are websites where you can find different categories with links to third-party pages. You can find many where registering will be free.

Directorios online

If you want to know more tips for your online business, visit this link.

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What should never be missing in your ecommerce: Terms and Conditions

The terms and conditions are a set of rules and declarations that the users of your online store will have to follow and accept if they want to make purchases in it, since they govern the activities of the visitors of said site and their relationship with the owner. In other words, the terms and conditions are an agreement between the owner of the website and its users, which details the policies and procedures carried out by the site and which also provide the owner with the possibility of protecting themselves from possible legal exposure.

Having a section on terms and conditions is an important aspect whenever you provide a service to other people or organizations, or if you plan to offer a service that will be available to a large number of people (such as online stores or applications) and They should be defined according to the specific needs of each page (an online store requires terms that are different from those of an informative page).

What should I include in my Terms and Conditions?

As we mentioned before, the Terms and Conditions will be different depending on the type of page you have, however, these are the most common and indispensable elements for online stores:

1. Owner of the website, the offer and the link to the Terms

As in all agreements, the Terms must clearly indicate the owner of the website, what the website offers. If the website is operated by a legal entity, it is important to indicate the full and precise name of said entity (and not the commercial name used for the commercial activity). It is also important to define what is offered on the page and declare that the Terms are a legal agreement that controls their use.

2. Who can use your page? What are the requirements to create an account?

You must define who is entitled and who has permission to use your page and its services when relevant, or what are the requirements to open an account. This for example, if you sell products or services not suitable for minors.

3. Returns and Refunds Policy

Companies that sell products online must present their product return policy and refund policy. This is important to comply with consumer protection regulations. Some companies include this information separately, followed by instructions and requirements for completing returns or refunds.

4. Guarantees and responsibility for services and products

Websites that sell products include warranties provided by the site operator and must comply with local consumer protection laws.

Derechos de autor

5. Possession of intellectual property, copyrights and logos.

To protect the audiovisual content and products of the sites, it is important to include a section stating that they are the property of the author and the clients of the website do not have rights to said materials.

6. Customer service and contact information

The terms are expected to have contact information that allows users and customers to receive customer service and correspond with the web pages and their operators.

To give you an idea of what else the Terms and Conditions section may contain, you can visit different web pages, or review this entry, which includes a list of generators that are sure to save you a lot of work.

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How to sell more on my website? Increase sales easily!

Have you ever wondered how to sell more on your website? If you offer services or products online, you can start with a simple step that does not require large monetary costs or advanced programming knowledge, we mean improving the trust of your customers so that they are more likely to make a specific purchase or action in your place.

Offer a personalized communication

In traditional stores, when a customer arrives there is always a person dedicated to answering their questions and facilitating the sale, this is the same as what we should simulate on a website to encourage our visitors. (According to one IMShopping survey In 2009, customers want a person to be available to help them during the purchase process, even if done digitally.) One way to simulate this easily is to use a chat, since today, the most effective person-to-person communication method is instant messaging. This is because people (and especially young people) prefer a more casual and quick conversation, which does not make them feel as committed as with a phone call.

Companies are also using the chats as new sales channels as many of them offer the opportunity to integrate emoticons, photos, videos and even files in your messages, so it does not generate resistance and gives customers confidence.

How do online chats work?

The majority of online chats for web pages offer the possibility of integrating several support people who can initiate a conversation with the visitors of the website at a specific time, or simply access various data of interest of each client, (for example the URL they are visiting, their IP, etc.).

When any of these clients write to the chat, the operator (s) will receive a notification in the administration panel and will be able to interact with it in real time. Generally, chats can emit sounds to give notifications, save responses, send files, photos or videos and can be managed from a computer or through a smartphone application, which makes them very practical to use from anywhere.

Another advantage of the operation of the chats on web pages, is that you can program them to answer even if you are not, providing 24/7 attention.

Benefits of a chat on your website

  1.  According to Total Retail, business owners who take the time to talk with their customers are 48% more likely to increase the average purchase and three times greater customer retention.
  2. Pre-made answers: Depending on the nature of the question, you can provide an answer and solution to your client's problem.
  3. Customer Satisfaction: You improve the shopping experience of your customers, so the chances of them returning to your page and making another purchase are greater, and you could even have recommendations from your customers with their friends and acquaintances.
  4. Analytics: Most live chats have the ability to analyze and record the pages that have the most visits, giving you valuable information to make a sales strategy or make the best decisions that help you sell better.
  5. Speed and Practicality: Using an instant messaging system will save you a lot of time between responses and you can easily reach a sale.
  6. Automation: Most chats offer the option to automate your messages, so you don't need to be present 24/7 to be able to contact your customers.
  7. Triggers ”: Depending on the chat you are using, you could even "schedule events" that trigger specific actions. For example, you could schedule that, if a customer visits the same page twice or selects a specific product, your chat will send you a special message that prompts you to take an action, ask a question or complete your purchase.
  8. Get valuable contact information: A live chat can collect valuable data from visitors to your site, such as your phone, email and name. This will help you to create a database of potential clients whom you can contact in the future.
  9. Free and Premium Versions: Most chats offer a free version that you can improve if you need access to more advanced features.

In conclusion

Having an online chat within your website will help you to talk with your site visitors at the exact moment they have doubts, providing immediate assistance and answers. This will help you provide a personalized 100% experience and increase your chances of making sales. You can customize and manage them very easily and find free or premium versions.

If you are wondering how to sell more and what chats could help you, visit this link.

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What is an Ecommerce and how do I make mine?

What is an ecommerce, why and how should mine do it? E-commerce, also known as “online store” or “electronic commerce” in Spanish, is a method of buying and selling goods, products or services online. It is a system that allows you to sell using an internet connection as a medium.

This method of sale has become very popular among customers around the world due to the rise of the internet and the increasing willingness to buy or make transactions online, as well as the advantages that this model offers both sellers and buyers. Here we will talk a little about them:

Advantages of Ecommerce or Online Store

  1. ¡¡You will have more customers! This is because thousands of people in your area, city, country and even in the world have an internet connection, so the possibility of selling your products increases exponentially. In the same way, you can receive payments instantly thanks to payment systems such as Paypal or transfers via credit and debit cards.
  2. 24 hour availability: Unlike a conventional store, an ecommerce does not have opening or closing times, but it is open and running 24 hours a day, 7 days a week. And the best of all? You don't have to keep an eye on him all the time! This is because most of their processes are automated.
  3. You save money: You do not need to pay rent from stores when your store is online, so you will save a good sum of money with this type of business.
  4. More sales: Sales of your products will increase because you can reach a much larger audience without having to make a great effort and without spending as much money as you would with a traditional business.
  5. Scalability: The number of customers to which you can sell at the same time will increase; In a store or physical business there is always a limit of customers that you can serve, while in an ecommerce, the system can process several users at the same time without any problem.
  6. Versatility: An ecommerce allows you to make and implement different sales strategies to increase your income. The first step for you as a beginner, could be to apply coupons and discounts in your online store. This is done in a very easy way and can serve to encourage your potential customers to buy with you for the first time. (If you want to know about other strategies applicable to your ecommerce, don't miss our next post!).

How can I start my ecommerce?

If after reading the advantages offered by an ecoomerce you already convinced yourself to start your online business, here are the steps you must follow to start:

If you will develop it on your own

  1. Search and buy your domain. This will be the name that your store will carry and with which users can find it. In other words, it will be your URL and may have termination .com or .com.mx. You can check the domain availability and prices here
    (If you don't know what type of domain is better: .com or .com.mx, we recommend this article.)
  2. Get a hosting plan. We recommend you do it in PaginaMx, because they have different packages, reliable and that will adapt to your needs. Many of them include free domain! So if you already checked your availability, don't wait any longer.
  3. Install WordPress and Woocomerce. These two systems will save you a lot of time and will be quite easy to operate. You can start selling almost immediately.
  4. Optimize your site. This will help your loading speed to be adequate and avoid possible "bounces" of your potential customers.

If you need an expert

  1. In case you do not have the time or the desire to make your own ecommerce, contact us! In FIGAND software we have a team of professional designers and programmers that will help you build your page, from domain search to integration of payment methods, delivery systems, chats for customer communication and SEO optimization. In addition to this, we offer you a guarantee so that you are always calm and with the certainty that we will deliver you the best product, with prices and plans that adapt to your needs.
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