How to sell more on my website? Increase sales easily!

Have you ever wondered how to sell more on your website? If you offer services or products online, you can start with a simple step that does not require large monetary costs or advanced programming knowledge, we mean improving the trust of your customers so that they are more likely to make a specific purchase or action in your place.

Offer a personalized communication

In traditional stores, when a customer arrives there is always a person dedicated to answering their questions and facilitating the sale, this is the same as what we should simulate on a website to encourage our visitors. (According to one IMShopping survey In 2009, customers want a person to be available to help them during the purchase process, even if done digitally.) One way to simulate this easily is to use a chat, since today, the most effective person-to-person communication method is instant messaging. This is because people (and especially young people) prefer a more casual and quick conversation, which does not make them feel as committed as with a phone call.

Companies are also using the chats as new sales channels as many of them offer the opportunity to integrate emoticons, photos, videos and even files in your messages, so it does not generate resistance and gives customers confidence.

How do online chats work?

The majority of online chats for web pages offer the possibility of integrating several support people who can initiate a conversation with the visitors of the website at a specific time, or simply access various data of interest of each client, (for example the URL they are visiting, their IP, etc.).

When any of these clients write to the chat, the operator (s) will receive a notification in the administration panel and will be able to interact with it in real time. Generally, chats can emit sounds to give notifications, save responses, send files, photos or videos and can be managed from a computer or through a smartphone application, which makes them very practical to use from anywhere.

Another advantage of the operation of the chats on web pages, is that you can program them to answer even if you are not, providing 24/7 attention.

Benefits of a chat on your website

1.  According to Total Retail, business owners who take the time to talk with their customers are 48% more likely to increase the average purchase and three times greater customer retention.
2. Pre-made answers: Depending on the nature of the question, you can provide an answer and solution to your client's problem.
3. Customer Satisfaction: You improve the shopping experience of your customers, so the chances of them returning to your page and making another purchase are greater, and you could even have recommendations from your customers with their friends and acquaintances.
4. Analytics: Most live chats have the ability to analyze and record the pages that have the most visits, giving you valuable information to make a sales strategy or make the best decisions that help you sell better.
5. Speed and Practicality: Using an instant messaging system will save you a lot of time between responses and you can easily reach a sale.
6. Automation: Most chats offer the option to automate your messages, so you don't need to be present 24/7 to be able to contact your customers.
7. “Triggers ”: Depending on the chat you are using, you could even "schedule events" that trigger specific actions. For example, you could schedule that, if a customer visits the same page twice or selects a specific product, your chat will send you a special message that prompts you to take an action, ask a question or complete your purchase.
8. Get valuable contact information: A live chat can collect valuable data from visitors to your site, such as your phone, email and name. This will help you to create a database of potential clients whom you can contact in the future.
9. Free and Premium Versions: Most chats offer a free version that you can improve if you need access to more advanced features.

In conclusion

Having an online chat within your website will help you to talk with your site visitors at the exact moment they have doubts, providing immediate assistance and answers. This will help you provide a personalized 100% experience and increase your chances of making sales. You can customize and manage them very easily and find free or premium versions.

If you are wondering how to sell more and what chats could help you, visit this link.