If you have a web page, it is important that you know that its content must always support the message you want to transmit, either through images, striking texts, or strategically placed buttons, so you must pay close attention to where the aspects will be placed most important of your information, as this will ensure that visitors make conversions on your site (for example, they buy your products, contact you or leave their email so you can send them valuable information).
But how to achieve this? Luckily, there are already different rules or "patterns" that will help you resolve doubts and make your task easier, and here we will review the most common ones:
Design patterns Web
First we will explain a little about this term, since you have probably never heard it before: A web design pattern is a certain way of distributing the visual elements of a page, managing to optimize the relationship between them. And although each person can choose how to distribute their content without considering a pattern from the beginning, the design patterns that already exist are the most effective way to transmit your message or achieve action by the user, in addition to improving the usability of our websites.
In a nutshell, these patterns help us to rank and define which elements are most important within a web page and, therefore, what should attract the most customer attention. In this way we will always have the correct attention in the correct places.
The most used sleep patterns
- Z design pattern: When we visit a web page for the first time, we scan the content quickly and making an eye movement similar to the letter “Z”. With this in mind, a page that uses this pattern usually places its logo in the upper left corner so that it is the first thing the user perceives. In front of the logo, in the upper right corner, the navigation menu and a call to action are usually placed, such as a registration, contact or purchase button:
The final part of the Z is the conclusion of everything that was presented on the page, so you should encourage them to take action. Place an attractive button that attracts attention ("buy now", "register", "contact us", etc.).
- Full design web design pattern: This web design pattern includes little text on an image that usually takes up most of the screen. This serves to capture the full attention of your users and generate a great visual experience from the start. In addition, to communicate your message immediately, because with a simple image you can express what you do, who you are and what you offer. In this type of design you should always accompany your cover with a striking explanatory phrase or a slogan that represent you.
- Design pattern F: This design pattern is based on a form of page scanning, just like the first point we explained. The difference between the two is that this applies (generally) to pages with a lot of text, such as blogs or informational sites. For this type of design, it is better to invest most of your effort in the upper section of your page and then reinforce the message in the middle. So your visitors will be clear about your message without having to read too much.
- 4. Single column design: This design is very simple and direct, since it is based on simple navigation that only requires sliding the mouse down to continue reading (such as in the Facebook feed or in this blog post).
In this type of design you should always add a button to "go back up" in case your content is extensive, or failing that, add a fixed menu to improve navigation. Thus your visitors will not have to make great efforts to go to other sections or return to the beginning.
Now that you know the four most common web design patterns, which one do you apply to your page or which one would you like to try? Dare to implement this information and check the results!