Web positioning or SEO positioning refers to the set of techniques used to position a web page organically in the first results of Google search.
Web positioning, or SEO positioning, could be defined as a process focused on placing a certain page in the first positions of search results before a specific search. It is a constant work that takes months of strategy to show results, but it will undoubtedly give you very good results if you start implementing it.
Positioning elements SEO
Keywords: Keywords (or keywords) are terms made up of one or more words with which a user will type their doubts in the browser. For example: "What is web positioning?".
Content: The content of your website should always be made up of your main keywords, as well as having titles and subtitles with their respective tags organized by hierarchies (h1, h2, h3, etc). You should also consider that NEVER You must have duplicate content on your websites, as it will credit Google for penalties.
ALT attributes: ALT attributes help search engines to read and index your content easily, so it is essential that all your images contain an ALT description where you explain the content of the same.
URL's: A simple URL with keywords facilitates search engine positioning, in addition to facilitating the understanding of the site for users, they must always be written in a friendly way, without special characters, numbers or random letters.
Types of positioning
- Organic: Organic positioning is aimed at modifying technical aspects of a web page and creating content that can make a web page more useful and relevant, so that it becomes increasingly important or present in search results. It is called organic or natural because it does not invest money or pay to appear in better positions.
- Paid out: This type of positioning consists of paying for services such as Google Ads, where you will generate Pay Per Click (PPC) advertising, thus achieving that your website is in the first search results by keyword. This method, compared to the organic one, is much faster and easier, in the sense that you do not have to wait months or plan a strategy to see results.
Why is SEO positioning important?
As well mentioned Inboundcycle, “if they don't see you on the first page of Google results you are losing more than 90% of clicks" Among the first results in a Google search, the first position accumulates on average 59,59% of user clicks. Having a good SEO will make your website more useful, both for users and for search engines, thus helping you to scale positions until appearing in the first results. SEO is the best way for your users to find you through internet searches.
If you stayed with more desire to know about SEO, do not miss our next blog post, where we will give you 9 tips to improve your strategist organically.