Trending Topic are the most used words within a period of time on Twitter. It is about keywords or fashionable hashtags, topics that are in trend and what is most talked about at any given time.
Trending topics are easy to locate on Twitter, since this platform has an algorithm that is responsible for highlighting the terms that its users use in real time. These trending topics can be very useful to generate content, gain visibility and provide important information or services to your users during key moments. Here's how:
Although every day we can find a prominent topic in social networks, not all of them will be useful or relevant for your company or business because, surely, many of them will not be related to your commercial activities. That is why you must first take into account the following considerations:
The first steps
Investigation, investigation, investigation! The first thing to take into account when integrating trending topics into your content is that without research, you will not advance as much as you could. As we mentioned before, Twitter is an easy, fast and simple way to locate trends, however, there are other tools that you can use for free. For example:
Make a list of words related to your business or industry and start looking for what the trends are for them! For example, if you have a florist, you could search for "flower arrangements", "types of arrangements" and see what trends exist around those ideas.
Choosing the format
Once you find the information you want, the next thing to do is plan your content type: An image? A blog post? A video? You will decide all this depending on the data you have, for example, if you have descriptive and very detailed information about types of flower arrangements, you will probably want to write a detailed entry with images and characteristics of each one of them, while, if you have little information, you can only make a simple and concrete image to publish on your business's social networks.
Posting on social media
If you have already decided that you will use your trends for social networks, there are three points that you must take into account!
- Interactions: One way to get the most out of your research is to generate interactions with your audience. This means that, at the beginning or end of your posts, you invite them to take some action with your page, for example: Share the information, leave a comment or tag someone.
- Discussions: Don't forget to answer your audience! If they leave comments, feel free to answer them and generate good talks or "discussions". Of course, making sure to give your point of view in a respectful way, this in order to establish a good relationship with your followers.
- Hashtags: Don't forget to use hashtags that contain your keywords to reach a larger audience.
Do not forget creativity when creating content, remember that you can use the topics you have researched to:
- Make infographics
- Make videos
- Collaborate with an expert or professional
Ready! Now you can start creating trend-based content for your brand or business.